a coffee maker as a butler), while leaving the role of cross-modal sensory experience in product meaning out of consideration. First, the notion of product metaphor usually accounts for how the visual form and appearance of a product might cue people to conceive of the product in terms of another conceptual source (e.g. More specifically, we argue that the notion of product metaphor neglects three critically important aspects of meaning making in product use. The overall aim of this paper is to demonstrate that there is a need for supplementing the theory of product metaphor with a more elaborate theory of product meaning.
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